Case Study: Moda Operandi Social Media Campaign

Name of the Company: Moda Operandi

Your Name and Position: Jennifer Blaber Vice President, Creative Services

What does your company make:

In homage to the history of couturiers who showcased their creations in trunks to elite clientele, Moda Operandi is the only online retailer to invite clients to pre-order next-season’s looks straight from the runway. And for those who can’t wait, we offer an expertly curated in-season boutique. The vibrant theatrics of fashion week come to life with our highly editorialized shopping experience. Spellbinding imagery and evocative language showcase our exceptional designer offerings, comprised of everything from premier fashion houses to emerging vanguard labels. Expect unprecedented access to stunning ready-to-wear, luxurious leather goods, and museum-worthy fine jewelry. Moda Operandi’s dedicated personal stylists provide the most bespoke services in luxury shopping, attending to our client’s every need, from expert styling advice to tailored wardrobe recommendations.

Please tell us briefly about the project & what were your company was hoping to achieve?

We desired a surreal, Magritte-inspired set featuring our latest handbag offering.

What sort of a campaign was it (ie. product launch, branding campaign, advertising, etc)

A handbag specific branding campaign.

What sort of media did you use for this projects distribution:

Social media and display banners.

What was your biggest fear before hiring us?

That it wouldn’t look good.

Did it come true, and if not, what happened instead?

No, thankfully it didn’t come true – it looked great! We were very happy with the final product.

What, specifically, was your favorite part of this campaign, and why?

This was a very different shoot for me to produce, which made it extra challenging and rewarding. It was fun and exciting to witness the process start to finish.

If you were to recommend us to your best friend, what would you say (assuming you loved working with us as much as we loved working with you- of course)?

To bring your ideas to the table, but to also listen and trust to Trina Merry’s advice. She is a true professional. She knows what she is doing and will do everything in her power to make you happy and give you the best results possible.

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